Best for
Businesses that market online, collect customer information, use testimonials, sell subscriptions, advertise claims, or operate ecommerce.
ComplianceConsumer ProtectionFederal Trade Commission
FTC Business Guidance
Find guidance on advertising, privacy, endorsements, online selling, franchises, consumer protection, and business scams.
How to use it
Search the guidance by topic or industry.
Review rules before launching campaigns or claims.
Use FTC scam guidance to spot suspicious business solicitations.