Best for
Owners choosing a name, launching a product, rebranding, or trying to avoid brand confusion and trademark problems.
Intellectual PropertyBrand ProtectionUSPTO
USPTO Trademark Basics
Learn how business names, logos, slogans, and product names can be protected before you invest heavily in branding.
How to use it
Review what trademarks do and do not protect.
Search before committing to a name or logo.
Talk with a trademark attorney before filing if the brand matters to revenue.